HONEST RESTAURANT
Designing for a brand with an established legacy
Scope
Started as a street vendor in the 70s in western India, Honest Restaurant is a well-known Indian street food franchise, immensely popular with the Indian diaspora worldwide. The mandate was to design the interiors for this Indian restaurant highlighting its unique yet recognizable features.
Interior Design Concept
Design TWG, a top hospitality design firm in Toronto was chosen to introduce this popular brand into Canada. We had to capture the timelessness of this franchise and present it in a modern finessed version. A storyboard helped the designers understand the evolution of the Honest brand and its timeline.
Given its rich history, the design had to reflect the values of the brand, which are seen not only in its name but also in its principles. Reducing food wastage, minimising packaging and reusing everything that they can are the policies followed in the restaurant. The interior design was ideated around three principles – People, Planet and Profit. The interior space reflects a warm, friendly & homely atmosphere.
Elements of Design
- Pops of colour, in furniture, décor and ceiling elements are reminiscent of the lively urban Indian streets.
- Subtle colours are used for the following to give a clean look to the space.
- Interior decorating with plants that line the neutral-coloured walls brings a fresh look to the space.
- Feature walls, TV displays, and counter tops are designed to be compatible with the whole space.
- The hexagonal geometric ceiling design elements bring a lively contrast to the large undivided space.
- Wood-look featured wall sports the word “honest” in several languages indicating the universal popularity of the brand.
A brand that has been around for decades and is now present globally is a promise to the customers – that no matter where they are in the world, when they walk through the doors of Honest, they will be in touch with their roots. This promise is now forayed for the Indian diaspora in Canada as well.