Merging the laid-back and busy    


Corporate IHG mandated a refurbishment of all public areas as well as the 67 guest rooms and suites of this uniquely placed hotel in the town of Barrie, ON. The brief given to Design TWG included refurbishing the entire interior space and the exterior. 

Interior Design Concept 

The Holiday Inn Express in Barrie is in a well-loved location in the rugged countryside around the lake. It’s also a busy location all year round. It caters to a mixed clientele – leisure as well as business travellers. This meant Design TWG had to take into account the formal setting of the space. It couldn’t just look like a luxurious vacation spot. It had to cater to the highly functional needs of working professionals travelling through for meetings. 


The design attempts to bring a contemporary design twist to the laid-back, lake-side Barrie. Design TWG incorporated stringent IHG Brand Standards for full property renovation including exterior finishes, and custom FF&E. 


Warm taupe and brown tones in the interior design offset by splashes of vibrant colours created an inviting space. Furniture and fixtures play an important role in the overall look & feel of the space. Dark wood was used for the accent furniture pieces which blended seamlessly against the neutral colour palette of the entire place, giving it a contemporary look & feel.   


The splashes of vibrant orange amidst warm taupe and brown tones make an inviting space.  

Elements of Design

  • The rooms are spacious and designed as per the brief of IGH Brand Standards.   
  • Warm Lighting is used for the rooms   
  • Vibrant shades of orange are used against a neutral colour palette  
  • The breakfast room has carpeted flooring to bring out the pop of colour to complement neutral tones.   

Repeat or first-time guests look for comfort whether travelling for a holiday or for work. The beautiful lake-side surroundings of the hotel lend perfectly well to create a relaxed feel even in the midst of the busy vibes of this hotel. Design TWG has blended perfectly well the countryside charms with the needs of any traveller in this Holiday Inn hotel.