Nforno
Bringing the Neapolitan Style fast- food chain
Scope
Inspired by Naples, Nforno is a fast-food pizza chain with a take on serving Neapolitan pizzas. They have created a customized revolutionary concept where guests are allowed to customize their own pizzas and allows them to serve the pizza in 90 seconds, because of their unique ovens which makes the pizza to perfection.
Interior Design Concept
The interior of the space was selected to match the vibe of a social gathering and a hangout space, the lighting brings out a vividness and ‘a chill vibe’. The Nforno oven has been created with hidden symbols and form like the iconic “n”, inside the oven the fire and heart add to the mystic of the Nforno identity and create another discoverable element of the identity. The aim is to be a neighbourhood friendly place. The main aspects of the entire space were the counter which is with transparent glass so the guests can view the toppings and know exactly what they want and require. The lighting fixtures are placed perfectly above the sitting area which balances the look and feels.
Visual Branding Elements
- The use of N as an icon will increase its symbolic value and builds relations between our audience & our brand
- Nforno typography uses a very unique modern Sans serif font with calligraphy strokes, it is a fusion of fonts apt for today’s modern culture.
- The Nforno oven has been created with hidden symbols and forms like the iconic “n”, inside the oven the fire and heart add to the mysticism of the nforno identity and creates another discoverable element of the identity.
Elements of Design
- Wooden accents for furniture & counter space.
- Open kitchen to view all the food prep
- Modern & youthful interior space, because the theme is to be a friendly and a space for get together.
The branding elements compliment the look & feel which is based around the entire visual language.