ICE FLAME BRANDING
We wanted to create a playful, casual, and friendly design for Ice Flame. We blended the brand’s notable orange and blue colours into the interior design. The entire environment is modern and welcoming to youngsters.
Scope
Ice Flame has crafted different flavors with additional toppings on them. Their menu extends to delicious ice cream rolls in different flavors, falooda in different exotic flavors, shakes that taste heavenly, pan of different flavors to tantalize your tongue, juices that are enticing by their sight and marvelous by their taste, different shots.
Visual Branding Concept
The visual concept began from the logo itself which is a flame in a cup to represent Ice Flame. The cool color palette was selected based on the idea of having chilled desserts. The entire vibe created matches with the space of each location.
Visual Branding Elements
- Use of cool shades for a fun and colorful space.
- Logo design element used in the ceiling with bright lighting to brighten the space.
- Epoxy flooring which represents the bright blue of the brand.
- Contrasting blue and orange brand texture below signage shows strong visual identity.
- Bright and contrasting hues enhances the dynamic brand
The flame in the cup is the core of the entire brand It is what brings out the stunning branding.