This project involved creating a bold and modern identity for Design TWG. The focus was on blending timeless architecture with contemporary digital design, using neon interventions on monochrome backdrops to symbolize innovation rooted in tradition.
SCOPE
Strategy, branding, and digital presence — shaping a distinct identity that reflects growth, boldness, and collaboration while standing out in a competitive creative industry.
CONCEPT
Illuminating growth through bold simplicity — a striking balance of black and white foundations with sharp neon elements, representing clarity, energy, and forward movement.
ELEMENTS OF DESIGN
Monochrome cityscapes grounding the brand in timeless urban strength
Neon accents bringing bold, disruptive energy to highlight creativity and progress
Minimal layout presenting a clean portfolio-style structure for clarity of thought
Strong sans-serif typography emphasizing confidence and approachability