Design TWG

JUI'S CAKES & TREATS

Jui's Cakes & Treats

Project category

Visual Branding, Franchise, QSR

What We Did

Interior Design, Space Planning, Branding    

This project involved strategy, branding, interior design, and design management for a quick-service bakery franchise. The goal was to create warmth, nostalgia, and comfort through soft pastels, natural textures, and homelike design elements.

SCOPE

Shaping a space that reflects the essence of home baking, ensuring comfort, indulgence, and connection.

CONCEPT

A whimsical, energetic environment designed to celebrate the joy of desserts with bold forms and imaginative flair.

ELEMENTS OF DESIGN

•⁠ ⁠Soft pastels — blush pink, mint green, creamy ivory — paired with natural wood.
•⁠ ⁠Warm lighting, cozy textures, and intimate seating.
•⁠ ⁠Highlighting vegan treats with charming displays and subtle brand cues.

OUR Clients

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