Develop a visual language that immediately captures the luxurious, regal, and vibrant character of the restaurant.
SCOPE
Develop branding that at first glance reflects the rich, royal and vibrant nature of this upscale restaurant.
CONCEPT
The designers at Design TWG sketched several options for the branding concept. But the one that resonated the most was that of a lion – the brave and undisputed king of the jungle. It was a deliberate choice to not have a roaring lion in the logo, but one with a serene and confident expression
ELEMENTS OF DESIGN
Indian motifs like arches and jalis used in the branding are consistent with the patterns used in the restaurant.Gold is used prominently in the branding material as well for the touch of royalty.