ROWDY’S branding conveys a bold, rebellious identity through cohesive design across packaging, merchandise, and interiors. With gritty visuals and a rich red-black palette, it captures the spirit of youthful energy and urban attitude.
SCOPE
The scope focuses on building a unified brand identity across packaging, merchandise, interiors, and promotional materials. It ensures consistent visual communication that enhances brand recognition and customer experience.
CONCEPT
The concept embodies raw energy and rebellion, appealing to a bold, youthful audience with a taste for authenticity. It draws from urban grit and modern lifestyle to create a strong emotional connection.
ELEMENTS OF DESIGN
Key elements include a striking logo, bold typography, rich red-black color palette, and textured patterns. Together, they form a cohesive system that reinforces the brand’s bold and edgy character.