ROWDY’S branding conveys a bold, rebellious identity through cohesive design across packaging, merchandise, and interiors. With gritty visuals and a rich red-black palette, it captures the spirit of youthful energy and urban attitude.
SCOPE
The brand identity is designed to celebrate the joy of snacking with a playful, colorful, and inviting personality that appeals to all age groups.
CONCEPT
Create a versatile and vibrant brand system that reflects variety, authenticity, and the fun nature of snacking.
ELEMENTS OF DESIGN
Key elements include a striking logo, bold typography, rich red-black color palette, and textured patterns. Together, they form a cohesive system that reinforces the brand’s bold and edgy character.