This project involved strategy, branding, interior design, and design management for a quick-service bakery franchise. The goal was to create warmth, nostalgia, and comfort through soft pastels, natural textures, and homelike design elements.
SCOPE
Shaping a space that reflects the essence of home baking, ensuring comfort, indulgence, and connection.
CONCEPT
A whimsical, energetic environment designed to celebrate the joy of desserts with bold forms and imaginative flair.
ELEMENTS OF DESIGN
• Soft pastels — blush pink, mint green, creamy ivory — paired with natural wood. • Warm lighting, cozy textures, and intimate seating. • Highlighting vegan treats with charming displays and subtle brand cues.