The identity reflects bold flavors, sizzling experiences, and a vibrant atmosphere where food and social moments come together.
SCOPE
Building a brand that highlights grilling expertise while creating a lively and energetic dining experience.
CONCEPT
Igniting flavors, cooling vibes. The concept blends the fiery essence of grilling with the chilled, social energy of casual dining. It positions the brand as a place where bold tastes and good times meet, balancing intensity with relaxation.
ELEMENTS OF DESIGN
The design uses fiery reds, smoky blacks, and cool blues to capture the balance of flame and chill. Bold typography, flame-inspired graphics, and modern layouts create an energetic yet refreshing brand identity.