Game is always on, at this paradise for sports lovers
The Wave
Project category
Restaurant, Sports Bar, Hospitality
Project category
Interior Design, Visual Branding
With its clean and modern design, Wave has become more than just a restaurant—it’s a youthful, energetic gathering spot at the heart of the neighbourhood.
SCOPE
To create a visual language that would connect with the families as well as the young active demographic that visit this sports bar.
CONCEPT
The sports bar is central to the neighbourhood. Families visit to have a hearty meal together. Groups of youngsters visit to catch up on their favourite sports action. The visual language had to appeal to this wide demographic. A colourful palette was used to create a sporty and vibrant yet clean and modern visual branding.
ELEMENTS OF DESIGN
A new logo of The Wave depicts the dynamism and movement of a Wave along with the hues of blues.
A fresh tagline, “Always on a Wave” is used all across the branding material, as across the restaurant.
The colour palette with hues of blue was the central branding tool. It is used across posters, menus and other branding materials.