JUICY BIRDS
Delicious fried chicken franchise with a revamped look & feel.
Juicy Birds
Project category
Franchise
What We Did
Interior Design, Branding
The new Juicy Birds location was designed as a vibrant, casual, and youthful space that reflects the brand’s fresh identity. With bold red interiors accented by a green LED wall, the restaurant embraces a modern and energetic personality. Playful space graphics and dynamic branding elements bring life to the environment, making it both inviting and memorable.
SCOPE
The scope of the project was to create a restaurant that not only expressed the brand’s strong personality but also enhanced the dining experience. The design needed to highlight the newly developed visual branding while creating a casual and approachable space. Every corner was crafted to feel lively, contemporary, and on-brand, ensuring that Juicy Birds became a place for groups to gather, relax, and enjoy flavorful food in a vibrant setting.
Concept to Reality
CONCEPT
The design approach focused on building a strong brand presence through bold colors and graphic storytelling. Red was used as the primary color to express energy and appetite, while touches of green added freshness and vibrancy. The interiors were crafted to feel casual yet striking, with a focus on creating an atmosphere where people could hang out, share meals, and connect. The chicken branding tied the entire design together, appearing across elements of the space and reinforcing Juicy Birds’ identity in a fun and engaging way.
ELEMENTS OF DESIGN
The visual branding and design elements worked seamlessly to create a cohesive space.
- The staircase was transformed into a branding feature, showcasing different spice levels and adding an interactive element.
- Backlit logo installations around the interiors highlighted the essence of the brand and strengthened visibility.
- A large wall graphic became the centerpiece, narrating the inception of Juicy Birds’ recipes while illustrating menu highlights.
- LED signage on the green wall added vibrancy and created an eye-catching feature.
- Wall graphics were carefully designed to balance the red and white interiors, keeping the space dynamic without overwhelming it.
- An open kitchen allowed guests to watch food preparation, enhancing transparency and trust.
- Mosaic tiles were used around the kitchen walls to introduce depth, texture, and visual interest beyond plain finishes.
OUR Clients
