Veggie Planet

Veggie Planet

Project category

Franchise Quick Service Restaurant

What We Did

Strategy, Branding, Interior Design, Wall Storytelling and Design Management

Veggie Planet offers authentic, wholesome, and flavorful vegetable-based menus. The brand celebrates healthy eating while delivering convenience and taste in a modern, approachable way.

SCOPE

Creating a fresh, health-focused brand that highlights authenticity, nutrition, and accessibility for everyday dining.

Concept to Reality

CONCEPT

A planet of pure flavors. The concept revolves around promoting a healthier lifestyle by making vegetables the hero of every meal. With vibrant colors, natural textures, and a clean design language, Veggie Planet creates a space that feels both nourishing and inviting, blending authenticity with contemporary appeal.

ELEMENTS OF DESIGN

The design embraces fresh greens, earthy tones, and warm neutrals to reflect health and nature. Clean, modern typography emphasizes simplicity and trust, while vegetable-inspired graphics and patterns add vibrancy and personality. The overall aesthetic balances freshness with convenience, reinforcing the brand’s promise of authentic, healthy dining.