Jui’s Cakes & Treats

Jui's Cakes & Treats

Project category

Franchise Quick Service Restaurant

What We Did

Strategy, Branding, Interior Design, Wall Storytelling and Design Management

This project involved strategy, branding, interior design, and design management for a quick service bakery franchise. The goal was to evoke warmth, nostalgia, and comfort through soft pastels, natural materials, and thoughtful, homelike design elements.

SCOPE

Strategy, branding, interior design, and design management — creating a zone reflecting the baked goods from home ensuring comfort, indulgence, and connection.

Concept to Reality

CONCEPT

Igniting Passion Through Playful Indulgence — a whimsical, energetic space designed to celebrate the joy of desserts with bold forms and imaginative flair.

ELEMENTS OF DESIGN

Using soft pastels—blush pink, mint green, creamy ivory—with natural wood accents. Incorporating warm lighting, soft textures, and intimate seating. Highlighting vegan treats with charming displays and subtle branding touches.