Maharaja-Branding

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SCOPE

The mandate behind the design of the upscale restaurant was to create an authentic luxury Indian experience befitting the classic subcontinental cuisine and updating the tired rhetoric of traditional Indian food. Every guest’s touchpoint had to be regal and oozing opulence. Rich details, colors, and textures had to be incorporated; but yet attract the young and provide a setting for fun and vibrant family-focused meals.

Visual Branding:

  • The full height logo, cut in half on the back bar wall, gives an opportunity for brand recall in a creative non-obtrusive way.
  • Gold used to bring out the regal element. The name “Maharaja” bring out the royal aspect.
  • The lion is used because lions are kings and represent strength, boldness and leadership.

Features:

  • Custom-made curio display behind hostess’s desk houses handcrafted artifacts collected from various
    regions and eras of Indian history.
  • The motifs of “Arch” & “Jali” (latticed screen), a few of the most important art forms in vernacular Indian architecture, are manifested throughout the space in different forms and proportions.